Associate, Growth Marketing & Business Development

Job Summary

• Develop and execute targeted outbound outreach efforts that support lead generation, meeting generation, and top-of-pipeline opportunity development. 
• Partner with marketing and account leadership to identify target accounts, prospective client contacts, market segments, therapeutic areas, and timely business development opportunities. 
• Use AI tools, market intelligence, audience research, and internal knowledge to improve targeting, segmentation, and outreach messaging. 
• Lead AI-informed approaches to prospect research, audience prioritization, message testing, and personalized outreach strategies. 
• Apply knowledge of prospective client needs, behaviors, and buying signals to improve the customer journey and strengthen touchpoints from awareness through conversion. 
• Work closely with marketing to support campaign development, including audience strategy, messaging direction, content ideas, and channel recommendations. 
• Provide insight into what prospective clients are looking for, what messages are resonating, and where marketing and business development efforts can be better aligned. 
• Conduct pre-pitch research and opportunity analysis for priority prospects, pitch roadmap opportunities, and larger strategic pitches. 
• Prepare clear pitch briefing materials that summarize client background, therapeutic area context, market dynamics, opportunity drivers, relevant insights, and messaging considerations. 
• Help coordinate pitch roadmap activity by managing timelines, inputs, research needs, internal touchpoints, and team alignment. 
• Maintain a working knowledge of Addison Whitney capabilities, Syneos Health solutions and resources, healthcare industry trends, brand strategy, therapeutic area categories, and competitor activity. 

Requirements

• Bachelor’s degree required
• Candidate should have at least 1-2 years of strategic selling experience with a proven track record of success
• Self-starter, able to work with minimal direction
• Excellent written and verbal communication skills
• Experience with building relationships
• Ability to communicate effectively across disciplines and hierarchies
• Persuasive communication and writing skills
• Ability to work in a fast-paced, multi-disciplined, team-driven environment
• Ability to work independently and as part of a team
• Strength in multitasking, organization, and attention to detail
• Strong time management, organization, and presentation skills